Website Tour: Liane Moriarty

Over the past several weeks, I’ve discussed some of the best practices for author websites. These are not without some help, as I’ve learned a lot through discussions with developer relations guru David I., but David doesn’t think about books every evening. He thinks about software. I, on the other hand, see the word “writer” and “editor” and think “NOVEL” and “AUTHOR.” This list, compiled sometime in late May, includes a mix of household names and writers that I’d never heard of before. As I look into websites, and if this becomes a regular feature, I’ll only explore well-known authors.  If you’re an independent author and would like some feedback on your website, I’d be happy to comment about it in this blog.  Last week, I kicked this off with E L James, Author of the 50 Shades Trilogy.  This time, let’s focus on popular Australian author Liane Moriarty. 

Liane Moriarty

Not that any of you would have any reason to have heard of somebody like me, so I can’t say much, but… I’d never heard of Liane Moriarty or her body of work prior to doing this research.  It’s funny, really, as she has a number of Hollywood’s A-listers working on adaptations of her two latest books, Big Little Lies and Truly Madly Guilty.  She’s also admirable, and unusual, in the sense that she has had success crossing over from adult to children’s fiction.  Having read synopses of her two latest books, I’d imagine that’s quite difficult.  After all, lust, rape, and domestic abuse aren’t the substance of Newberry Medal winners.

Ms. Moriarty does a good job of having a dynamic site and fitting in several key aspects above the fold.  She has a simple, but aesthetically pleasing website design with a light blue and black over white.  She uses a rotating image to hit on some of the major features: new books, movie options, and the like.  The Reese Witherspoon tweet gives her a bit more credibility among a broader audience; it is pretty exciting, but it does nothing for me as someone who might be interested in her books.

Below the rotating image, she has a few short reviews from USA Today, Kirkus, and Entertainment Weekly.  These are pretty neat, and are compelling words from some of the major players in the review game.  I’m not quite sure if I would be pleased to be compared to a pink cosmo laced with arsenic (per USA Today), but it does make for an interesting image.

The Good:  I think Ms. Moriarty has done a great job of prioritizing her pull-down menus / tabs.  Home > Books > Children’s Books > About Liane > Appearances > Contact.  She keeps each of the tabs relatively simple, as it is easy to gather information about her books by clicking on images of their covers.

She provides a pretty thorough biography on her site, and includes some old photos.  This is particularly useful in humanizing her as a writer.  It is longer than what I would post about myself, but it isn’t off-putting in any way.  I also like the detail that she goes into surrounding her appearances.  She’ll be in Santa Cruz, CA (my hometown) on September 12th, for anybody who’s interested – and she’s supporting a small business!

The Bad: Her Twitter feed in the website is a bit much.  I’m not sure why it’s there.  Right now, there’s a picture of Blake Lively on a red carpet.  Sure, an attractive actress wearing a provocative dress will sell just about anything, but it doesn’t really tell me anything about her book.  The next tweet down, about Liane Moriarty’s appearance at the “Sydney Writer’s Festival” is of much greater interest to me as a fellow writer, and would be really cool if I lived in Oz and wanted to meet one my favorite authors (for sake of argument).

Another interesting item, and something that makes it clear to me that her publisher is responsible for her website (on some level), is the Subscription widget at the bottom of the page.  This widget, for “BookChat” is an email list for Liane Moriarty, Dianne Blacklock, and Ber Carroll.  It is quite possible that Ms. Moriarty is good friends with these two other authors; perhaps she’s also collaborated with them.  However, without her own personal touch and explanation of why she endorses these two other writers, it feels like something that her publishers have implemented for her.

The Verdict: In terms of website aesthetics, there are some things that I would change, but she covers most of the basics, and provides enough on her site to keep someone occupied for a while.  Her website doesn’t seem to promise any new content, and perhaps that’s for the best.  She’s a fairly prolific writer, and she has more than enough to keep her busy.  The website itself has enough to keep you busy for a little while, and places particular emphasis on her books – which is exactly what it should do.

To see Ms. Moriarty’s Webpage, click here.

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